tapouts Parent Portal

SHIPPED

I was the Lead UX Designer for Tapouts Parent Portal, an EdTech platform designed to help parents manage their child’s learning journey, track progress, and explore tailored educational programs.

Streamlining Parent Engagement & Course Management

Product

tapouts Parent Portal

Role

UX Design Lead

Timeline

08.2024-Present

UX Design & Research & Strategy

Interaction & UI Design

Gamification & User Engagement

Product Thinking & Iterative Prototyping

Involvement

A seamless platform for managing children’s emotional learning

What is tapouts Parent Portal?

tapouts offers weekly coaching sessions focused on social-emotional learning, helping children develop resilience, confidence, and self-regulation.

"I just want to easily check my child's progress and schedule. Why is it so complicated?"

Background

As Tapouts grew, more parents enrolled their children in coaching sessions, but managing schedules and tracking progress remained a challenge.

We observed a high drop-off rate after trial sessions, and parents often missed scheduled classes due to the lack of a structured rescheduling system. Additionally, parents struggled to discover relevant programs for their child’s ongoing development, leading to missed opportunities for continued learning.

Design and build an intuitive Parent Portal that enables parents to manage their child’s learning journey effortlessly while fostering long-term engagement.

Project Goal

📉 -45% reduction in no-show rates after implementing a structured rescheduling system.

Key Metrics

📈 +30% increase in parent retention due to improved engagement strategies.

🚀 +25% growth in additional course enrollments with the introduction of personalized learning pathways.

The parent experience was fragmented and inefficient.

Disovering Main Problem

Through user interviews and behavior tracking, we identified key pain points:

From Foundational UX to Long-Term Engagement

Process

The Tapouts Parent Portal was designed to streamline scheduling, improve engagement, and enhance long-term retention.

My role covered the entire UX journey, from auditing existing pain points, to designing a workable MVP, to iteratively adding engagement & loyalty features based on user behavior.

Designed differentiated scheduling logic and interface flows tailored to user lifecycle stages, improving onboarding experience and long-term retention.

Final Solutions - A Scalable, Parent-Centric Learning Experience

1️⃣ Smarter Scheduling for Different Parent Needs

🔹 First-time Users (Stage - Booked but not yet attended a class)

📌 User need: Quickly find a suitable class, understand system value, low friction onboarding

📌 Challenge: High drop-off rates due to difficulty in finding a suitable class.


✅ Solution: Allowed flexible rescheduling for parents in the trial phase, ensuring they could explore and find the best-fit session for their child.

🔹 Trial Users (Stage - 1–4 Classes Attended)

📌 User need: Flexibility to explore different time slots, teachers, or class types

📌 Challenge: Inconvenient class time = likely churn


✅ Solution: Dynamic rescheduling feature with available time slots auto-filtered by child profile and
Added gentle reminders and progress visualization to reinforce learning value

🔹 Long-term Users (Stage - 4+ Classes Attended)

📌 User need: Balancing long-term class consistency with occasional flexibility

📌 Challenge: Frequent rescheduling disrupted group bonding and learning continuity


✅ Solution:

  • Relocated the reschedule option to profile, reducing impulsive changes

  • Fixed recurring schedule as default; support absence requests instead

  • Reinforced a stable routine while still offering flexibility

2️⃣ Driving Engagement Through Iterative Feature Evolution

Beyond scheduling, Tapouts needed to ensure long-term parent engagement by making the platform an ongoing resource for their child’s growth.

🔹 What I did – Gamification + Market Validation Strategy

📌 Challenge: Parents were primarily using the platform for scheduling only, with low platform engagement outside of session booking.


✅ Solution: Launched in three iterative phases to boost engagement:

  • Phase 1: MVP with only class tracking

  • Phase 2: TXPs rewards system tied to attendance

  • Phase 3: Weekend activity redemption pilot (tied to points)

📈 Validated the final solution via a 2-week market test, resulting in a 40% increase in weekly parent logins and strong qualitative feedback.

🔹 Phase 1 (MVP with only class tracking)

Minimal session dashboard. Functional but low retention.

🔹 Phase 2 (TXPs System)

Introduced basic gamification to reward attendance. Engagement saw a small spike but quickly plateaued.

🔹 Phase 3 (Redeemable Activities)

Weekend fitness sessions unlocked with TXPs. Tested in a controlled market → high usage & positive response.

Measurable Results & Success

Impact

The redesigned Tapouts Parent Portal successfully launched for 2 months:

-45%

→ Smarter scheduling & structured rescheduling improved attendance consistency.

Reduction in No-Show Rates

+30%

Increase in Parent Retention

→ Gamification & engagement strategies kept parents actively involved.

+25%

Growth in Trail - Full Enrollment Conversion

→ Flexible scheduling for trial users increased the likelihood of long-term commitment.

📌 Request Full Case Study

Interested in a deeper dive into the research insights, design decisions, and iterations behind the Tapouts Parent Portal?

📩 Let’s Connect!